Theory characterizes high-value relationships by a "strategic fit" of the involved parties. In practice, however, the strategic fit is instead a myth than reality. Our observations of thousands of cases show that many organizations are still struggling to develop and exploit mutually beneficial opportunities.

Based on extensive research in the past 25 years, we have identified three complementary "fit" levels, which we call the planning fit, the execution fit, and the resources fit.

Each of these "fit" levels consists of three building blocks, and all of them are equally important. Together, they form the Triple Fit Canvas, a repeatable and scalable method for value creators across the world.

You can use the canvas to design, maintain, and innovate high-value relationships according to your needs. The Triple Fit Canvas provides a 360 degree perspective on where and how to collaborate better. It works like a strategic lens, enabling all involved parties (like sales, procurement, innovation, or management) to quickly identify and implement value booster and risk management actions in the most effective way.

Our field tests with organizations of all sizes have also shown that the Triple Fit Canvas does not compete with the Blue Ocean or Business Model concept. On the contrary, it complements the high-level perspective of such models with the much-needed reality check from a frontline perspective.

For many of our clients, the Triple Fit Canvas serves as the "missing link" to reality by providing clarity on how to implement strategies and tactics at the single B2B relationship level. On top of that, the consolidation of multiple Triple Fit Canvases will generate critical insights for new Business Models and sustainable Blue Ocean Strategies.

Try it out yourself and experience how the Triple Fit method can also help you raising your game and staying ahead of your competition!