Sharing next practices since 25 years

Who we are

We are a research-based advisory firm helping companies build future-proof business relationships.

Our core methodology, the Triple Fit Canvas, is a scientifically proven framework based on decades of research and practice and has been recently published as an article in Harvard Business Review.

What we do

We advise corporations around the globe on how to become more customer-centric and how to develop game-changer strategies for the future. Through our projects, trainings and insights, we help companies across geographies and industries boost growth and contribute to both research and practice.

Customer spotlight

"Rarely does one encounter the right mix of conceptual sales strategy, hands-on tactics, and empirically proven bottom-line impact. Triple Fit Strategy stands out as an exception—a must-read for business leaders and their sales teams."

Thomas Gøgsig
Chief Commercial Officer
ECCO Group

How we work

Our mission is to help organizations creating future-proof business relationships, thereby advancing the practice of value creation across the globe. We empower B2B sales professionals and business executives to be the drivers of their growth journey with their customers.