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The Triple Fit Canvas (TFC) helps B2B sales teams and organizations build a robust plan to jointly create value with their customers. By calculating the full impact of proposed actions, both sides can quickly prioritize the best way forward and unlock the most profitable opportunities for mutual growth. In particular, the TFC helps to:
- Secure better and bigger deals before competition
- Develop content for a strategic dialogue with your customers
- Achieve buy-in for value-creating investment proposals
The Triple Fit Canvas (TFC) helps B2B procurement teams and supply chain organizations to embark on joint value initiatives with suppliers beyond and across individual projects and contracts. By taking an agile approach to drive value, both sides can quickly seize new opportunities faster and reduce risks ahead of time. In particular, the TFC helps to:
- Gain better visibility of cost-saving potentials
- Increase your suppliers’ overall value contribution
- Drive innovation and deliver more value to your business units
The Triple Fit Canvas (TFC) helps B2B business leaders and entrepreneurs drive collaboration across functions and geographies and build a future-proof portfolio of business relationships. The TFC analysis also generates insights into hot issues and allows individual game-plan coaching of deal teams in a fast and efficient way. In particular, the TFC helps to:
- Cross-check your corporate strategy bottom-up
- Evaluate customer and supplier portfolios regularly
- Align your teams and units to build a customer-centric organization
The Triple Fit Canvas (TFC) helps B2B innovation and business development professionals and teams to focus on what matters to their industry partners in the future. By aligning internal and external perspectives, they can build a shared language across functions and accelerate the time-to-market of new solutions and innovations significantly. In particular, the TFC helps to:
- Find lead-users to prototype and test new solutions
- Identify disruptive innovation ahead of time
- Match technology and commercial roadmaps for maximum synergies.
