Your business relationships are your no. 1 growth asset.
We help organizations build resilient customer and supplier partnerships their competitors cannot replicate.
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More than 25 years of experience and trusted by leading global companies
THE CHALLENGE
It's time to rethink your growth logic.
Business
relationships are still dominated by a narrow, product-centric
perspective — trying to match offerings to needs and make deals. There's
a better way: orchestrating growth, where suppliers and customers
collaborate to build strategies and grow together. Companies that make
the shift contribute ten times more to their customers' success and can
double account values in less than three years.
| That's exactly why Valuecreator was built: to make 10x value creation possible.
We help you build better business relationships and boost growth with Triple Fit Strategy.
Triple Fit Strategy is a proven framework for building high-value B2B relationships — published by Harvard Business Review Press and validated across more than 10,000+ cases worldwide. It aligns customers and suppliers across three dimensions — Planning, Execution, and Resources — creating the conditions for joint value creation that goes far beyond products and pricing.
WHAT WE DO
Three ways we work with your organization.
We embed the Triple Fit Strategy framework across your most critical business relationships — from diagnosis through to organizational scale.
🔍
Diagnostics & Advisory
A rigorous Triple Fit Canvas assessment for customer relationships across nine dimensions — giving leadership an honest picture of where value is being created, where it's leaking, and where the biggest growth opportunities lie.
Includes
- Relationship Quick Check
- Customer portfolio review
- Key account program health check
- Account growth roadmap
- Senior executive briefing
🚀
Programs & Coaching
Customized programs for your teams — built on real accounts, not hypothetical cases. Every participant leaves with a customer-validated growth plan ready to pitch to key stakeholders and execute immediately.
Includes
- Triple Fit Canvas Masterclasses
- In-House Trainings for Sales Teams
- Joint workshops with customers/ suppliers
- Live account manager coaching
- Executive sponsor training
🏆
Research & Insights
The ongoing research program that keeps our methodology at the frontier of business relationships creating value through benchmarking, and annual gathering of the world's leading B2B growth executives.
Includes
- Annual Value Creation Summit
- Triple Fit case studies
- Financial impact reports
- Live webinars with practitioners
- Access to the global Valuecreator network
WHAT WE DO
Every engagement follows a proven progression.
Most of our clients move through three phases — though we always meet you where you are.
Phase 1
Diagnose
Understand where your relationships really stand.
We assess your most important relationships
across nine dimensions — giving leadership an honest picture of where
value is being created, where it's leaking, and where growth is going
unrealized.
Includes
- Key stakeholder interviews
- Account plan reviews
- Relationship portfolio health review
- Growth potential calculation
- Executive briefing with prioritized next steps
Phase 2
Build
Develop the capability to grow strategically.
We work with your teams on their actual customers and suppliers.
Participants leave with a concrete,
customer-validated growth plan with actions, owners, and timelines ready
to execute.
Includes
- Customized programs for pilot accounts
- 90-day growth sprints
- Individual coaching for account managers
- Multi-day training sessions
- Workshops with customers / suppliers
Phase 3
Scale
Embed it across your entire organization.
We build the systems and internal expertise to sustain Triple Fit at
scale — across geographies, business units, and generations of
leadership to enable customer-centric organizations.
Includes
- Train-the-trainer programs
- Joint sessions across functions
- Triple Fit 360 Toolset implementation
- Quarterly relationship portfolio reviews
- Research partnerships and benchmarking
WHO WE HELP
We work across your entire organization.
Triple Fit is not a sales methodology. It is a company-wide operating model — embedded across every function that touches your most important business relationships.
Unlock profitable growth opportunities.
Are your account plans with your most strategic customers only
wishlists? Triple Fit helps B2B sales teams build a robust plan to
jointly create value with their customers. By calculating the full
impact of proposed actions, both sides can quickly prioritize the best
way forward and unlock the most profitable opportunities for mutual
growth.
Identify cost savings and efficiencies.
Triple Fit helps B2B procurement teams and supply chain organizations
embark on joint value initiatives with suppliers — beyond and across
individual projects and contracts. By taking an agile approach to
driving value, both sides can seize new opportunities faster and reduce
risks ahead of time.
Ensure strategy execution at the frontline.
Triple Fit helps B2B business leaders and entrepreneurs drive
collaboration across functions and geographies and build a future-proof
portfolio of business relationships. The Triple Fit Canvas analysis
generates insights into the most critical issues and enables game-plan
coaching of deal teams in a fast and efficient way.
Develop industry game-changers.
Triple Fit helps B2B innovation and business development teams focus on
what matters to their industry partners in the future. By aligning
internal and external perspectives, teams build a shared language across
functions and accelerate the time-to-market of new solutions and
innovations significantly.
THE RESEARCH
25 years of research and practice — the most evidence-based B2B relationship framework ever published
Our methodology is grounded in the largest longitudinal study of B2B
business relationships ever conducted — published by Harvard Business
Review Press and developed in partnership with INSEAD and the University
of St. Gallen.
10,000+
Business relationships studied
The largest longitudinal study of B2B value creation relationships ever conducted.
1,000+
Independent Advisory Projects
Conducted across INSEAD, the University of St. Gallen, Columbia Business School, and Erasmus RSM.
50+
Countries
Validated across logistics, pharma, industrial manufacturing, financial services, chemicals, and technology.
Your journey to becoming a value creator starts here.
Every engagement starts with a conversation. Tell us where your most important relationships are today and where you want them to be.