Value Creation Summit 2026
The B2B Sales Race:
How Buyers and Sellers Team Up for the Win
Value Creation Summit 2026
Annual Conference for Sales and Procurement Professionals and Business Leaders
September 18, 2026
Presswerk Arbon, Switzerland
PURPOSE
The 2026 Value Creation Summit, themed "The B2B Sales Race: How Buyers and Sellers Team Up for the Win," is an accelerated one-day event experience designed to redefine the traditional sales dynamic. This summit focuses on the high-stakes collaborative partnership required to cross the finish line together, equipping sales professionals and business leaders with the elite strategies and co-creation tools needed to turn transactional hurdles into shared victories. Topics include:
Synchronizing the Winning Strategy: Success in the "Sales Race" isn't about beating each other; it's about running in tandem. Attendees will learn to align their internal growth objectives with the buyer's evolving needs, ensuring both parties are geared for maximum performance and velocity.
The "Pit Crew" Partnership: We explore how to move beyond supplier status to become a core part of the buyer's team. We focus on deep-tier trust, transparent communication, and the mechanics of fostering long-term, high-output partnerships.
Joint Leaderboard Analysis: Drawing on the Triple Fit community's most successful "team wins", we analyze case studies in which buyers and sellers co-authored their success. These real-world examples provide a blueprint for navigating complex deal tracks and achieving "podium-level" returns for both sides of the contract.
Collaborative Networking: The 2026 summit provides a unique circuit for attendees to connect across industries. This is an opportunity to share track notes, build new alliances, and strengthen existing professional bonds in a high-energy environment.
AUDIENCE
The event is tailored for Sales and Procurement Professionals who are directly involved in customer-supplier relationships and are looking to transcend transactional behavior by adopting new techniques that drive significant, co-created growth. It is also highly informative for Business Leaders responsible for setting strategic directions. The summit ensures that leaders have the necessary resources and guidance to lead their teams toward high-growth targets by fostering an organizational culture rooted in high-trust buyer alliances.
A day full of excellent insights
Welcome coffee, registration, networking time
Green Light: Event Kick-off and Warm-up laps by Christoph Senn, INSEAD Professor and CEO, Valuecreator AG
Pitlane Lessons: How Professional F1 Racing Teams work and what Procurement Leaders can learn from them - Marc Priestley, former McLaren F1 Pit Crew, Author of "Pitlane Lessons - What F1 can teach you about life and work"; Keynote and Q&A
10:00-10:30
Pit Stop/Break: Fuel your networking in this pit stop by connecting with peers and push your limits on the F1 Simulator
Collaboration beats Confrontation: Lessons from the Linde - Everllence Business Relationship Journey - Wolfgang Schneiderbauer, Sales Manager, Everllence SE and Thomas Clausnitzer, Head of Procurement Plant Operations EMEA, Linde Gas & Equipment; Keynote and Q&A
Triple Fit Awards: Podium for Value Creation Champions - Award winning companies (names to be announced) share their success stories and experiences. Moderated by Christoph Senn and Mehak Gandhi
Buffet Lunch: Head to the hospitality suite and grab a bite or hit the tracks on the F1 Simulator
The Orchestrator's Playbook for Data-Driven High Performance: Latest Research on building Better Business Relationships - Christoph Senn, INSEAD Professor and CEO, Valuecreator AG and Mehak Gandhi, Head of Research & Training, Valuecreator AG
World Café: Your Strategy for Winning the B2B Race - Participants reflect on their key learnings, winning sales mindset, and share transformation ideas and personal action plans
Pit Stop/Break: Announcing the top three F1 Simulator race drivers before boxing for another pit stop to refuel and network
The Final Sprint: Closing comments and outlook on future events and activities, followed by farewell coffee and drinks
SPEAKERS
Christoph Senn
CEO Valuecreator AG and INSEAD Professor
Mehak Gandhi
Head of Research & Training, Valuecreator AG
Marc Priestley
Former McLaren F1 Pit Crew, Author "Pitlane Lessons"
Wolfgang Schneiderbauer
Sales Manager, Everllence SE
Thomas Clausnitzer
Head of Procurement Plant Operations EMEA, Linde Gas & Equipment
Surprise Speakers
VCS Award Winners Gold, Silver, Bronze
DETAILS
Tickets: CHF 390 (early-bird price valid until June 30, 2026), afterwards CHF 490 (regular price).
Date: Friday, September 18, 2026, from 08:30am - 4:00pm CET
Location: Presswerk Event Hall, Hamelstrasse 15, 9320 Arbon, Switzerland
Format: For networking purposes, we have designed the Value Creation Summit as an in-person event only. A live stream or recording is currently not planned. Agenda modifications are reserved at any time.
