Masterclass 2024

WHY YOU SHOULD ATTEND 

Strong and resilient business-to-business (B2B) relationships are a core asset for any company. But today’s uncertain world requires breakthrough ideas and winning strategies for sustainable growth in your B2B relationships. This program lets you develop and test a game-changer plan for a customer relationship of your choice. You will walk away with a three-year roadmap to change the conversation with your customers forever. 

WHAT YOU WILL GET 

You will learn the fundamental principles of Triple Fit Strategy and the Triple Fit Canvas, a diagnostic and action framework to create 10x value in business relationships. During a series of interactive sessions, you will explore the five steps of the Triple Fit process and apply it to a real-life customer relationship. You will also have the opportunity to spend 1:1 time with Prof. Christoph Senn, the inventor of the Triple Fit Cavas, and his team of Triple Fit coaches. To support your implementation work, a 12-month subscription to the Triple Fit 360 digital toolset is included too. 

WHO SHOULD ATTEND 

You should have a sales, key account management or business development role, or be a sales leader or business owner in charge of one or several B2B customer relationships. We welcome participants from all industries at any level of experience, from large to small companies. Teams will benefit from the cross-case learning and create a shared language for joint value creation with their customers. The program will be facilitated by Prof. Christoph Senn and his team. 

The program‘s language is English. 

PROGRAM DETAILS 

Dates: September 11-12, 2024 

Location: Presswerk Event Hall, Arbon, Switzerland 

Fee: EUR 2.400 (plus Swiss VAT where applicable) 

For team discounts, please contact us directly. 

Program participation includes: Personal attendance of all sessions, access to training materials, refreshments, lunch meals, 1-year license for Triple Fit 360 digital toolset, e-Certificate. 

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