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Inside the Triple Fit Strategy Framework: An Exclusive Session with Christoph Senn

Free Webinar | July 9, 2026 14:00 - 14:45 CET

Europe/Zurich
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Join Professor Christoph Senn for an exclusive briefing designed to deliver immediate, actionable insights into modern B2B account planning and strategy. 

We will explore how Global 500 companies use the HBR-published Triple Fit framework to overcome the "vendor trap," close the alignment gap, and shift complex customer relationships from transactional to 10x value creation. 

Christoph will also share an exclusive preview of how the upcoming Triple Fit Practitioner Program and Value Creation Summit 2026 are structured to help your team implement fresh ideas to build better business relationships.


What we will address:

  • The Orchestration Shift: Why traditional account management and sales playbooks fail and how you can systematically align with your customer's strategy.

  • The Triple Fit Methodology: An inside look at the Triple Fit Canvas, a diagnostic and action framework used to evaluate business relationship health and unlock mutual growth.

  • The September Roadmap: A walkthrough of the upcoming Triple Fit Practitioner Program and the Value Creation Summit, helping you determine the right next step for your organization.