Value Creation Summit 2025
Tickets
Value Creation Summit 2025
THE HUMAN
X-FACTOR
How to master the winning B2B sales mindset
Value Creation Summit 2025
Conference for Sales Professionals and Business Leaders
September 19, 2025
Presswerk Arbon, Switzerland
PURPOSE
The 2025 Value Creation Summit, themed "The Human X-Factor," is an immersive one-day event aimed at equipping sales professionals and business leaders with the knowledge, strategies, and resources needed to drive exceptional growth in B2B relationships beyond AI-supported execution.
The event focuses on
Fostering Winning Sales Mindsets: Attendees will develop fresh ideas to craft and execute growth strategies that go beyond the current hype on AI sales tools. By mastering both the right mindset and strategic approach, they’ll be empowered to unlock their full sales potential.
Cultivating Strong, Lasting Relationships: The event will explore key strategies for building and nurturing trust-based relationships with B2B clients, as well as how to foster mutually beneficial partnerships.
Drawing Insights from Success Stories: Award-winning cases will provide practical insights and real-world examples from the Triple Fit community of which attendees can benefit from for their own businesses.
Networking Opportunities: The event is designed to nurture meaningful new and existing connections among attendees from various industries.
AUDIENCE
The event is tailored for sales professionals who are directly involved in sales activities and are looking to enhance their skills, adopt new techniques, and drive significant growth in their sales performance. The event is also highly informative for business leaders who are responsible for setting strategic directions and ensuring their teams have the necessary resources and guidance to achieve high-growth targets.
A day full of excellent insights
Welcome coffee, registration, networking time
Opening remarks by Christoph Senn, INSEAD Professor and CEO, Valuecreator AG
What successful B2B sales people do differently - Paolo Guenzi, Associate Professor, Bocconi University; Keynote and Q&A
10:00-10:30
Networking Break
How B2B winners orchestrate value creation - Mehak Gandhi, Head of Research & Training, Valuecreator AG
The Human X-Factor impact – Triple Fit Award winners share their success stories and experiences. Moderated by Christoph Senn
Buffet lunch
How Triple Fit helped building the winning mindset for a B2B sales team - Parand Salmassinia, President Beauty & Care, dsm-firmenich; Keynote and Q&A
Networking Break
World Café: Participants reflect on their key learnings, winning sales mindset and personal actions
Panel Discussion with Keynote Speakers and Triple Fit Strategy Book Authors moderated by Sally Ashworth, Associate Director, Media and Communications, Harvard Business Review
Outlook and closing comments, followed by farewell coffee and drinks
SPEAKERS
Sally Ashworth
Associate Director, Media and Communications, Harvard Business Review
Mehak Gandhi
Head of Research & Training
Valuecreator AG
Christoph Senn
CEO Valuecreator AG and
Professor INSEAD
Paolo Guenzi
Associate Professor at Bocconi University
Parand Salmassinia
President of Beauty & Care, dsm-firmenich
DETAILS
Tickets: CHF 390 (early-bird price valid until May 31, 2025), afterwards CHF 490 (regular price).
Date: Friday, September 19, 2025, from 08:30am - 4:00pm CET
Location: Presswerk Event Hall, Hamelstrasse 15, 9320 Arbon, Switzerland
Format: For networking purposes, we have designed the Value Creation Summit as an in-person event only. A live stream or recording is currently not planned. Agenda modifications are reserved at any time.