Over the past years, we have trained thousands of business professionals on how to design, maintain and innovate high-value relationships. Individuals and small teams can learn the Valuecreator method best in the inspiring setting of one of our open programs. Larger groups often test our services first in an open program but then benefit even more from an action-learning approach tailored to their industry needs.

World Map

Typically, our clients choose the in-house workshop format to better achieve strategic objectives or kick-start a transformational initiative. By applying the Triple Fit method, they do not only aim to create higher financial performance for the involved parties (like sales, procurement, innovation or management), but also want to cross-check their overall strategy and achieve breakthrough results. Combined with senior management reviews, our in-house workshops are a cost-effective way to identify new sources of profitable growth and establish a strategic dialogue with senior leaders internally. At the same time, our workshops also prepare your teams for a strategic dialogue with their external counterparts on how to shape the future together.

Before we accept a mandate, we will conduct a thorough assessment of your business objectives and then propose a range of realistic options corresponding to your budget. Depending on the geographical scope and timeline of the engagement, we will either facilitate in-house workshops with our own trainer team or agree with you on combined train-the-trainer and coaching approach. All of our trainers and coaches had successful careers in global companies before joining Valuecreator. Since more than 80 percent of our business comes from repeat clients, we are confident that you will also find great value in our services. We would also be happy to provide specific references upon your request.

Columbia University, USA
Graduate School of Business
In cooperation with Columbia Business School in New York City, we offer a new program for global sales leaders on creating future-proof global B2B customer relationships.
Global Account Management: Creating Future-Proof B2B Customer Relationships

Agile collaboration between suppliers and customers is paramount for success in complex, global business relationships. But only few companies have really mastered it. In the Global Account Management: Creating Future-Proof B2B Customer Relationshipsprogram, you will develop the skills needed to transform your global customer relationships and become an integral part of your global customers strategies and action plans.

Over three days, participants learn how leading companies organize their global customer operations of the future. From customer asset management and account strategy and planning to executive sponsorship and agile collaboration, the program faculty have developed some of the key concepts of today’s state-of-the-art global customer management.

Discussing and sharing concrete ideas to elevate your own global customer management practice beyond the competition’s, participants work together in a safe, peer-only environment. At the end of the program, each participant will have developed a tailor-made global account management roadmap and walk away with a hands-on action plan for a global customer.

October 13-15, 2020

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University of St. Gallen, Switzerland
Research Institute for International Management (FIM-HSG)
In cooperation with St.Gallen's Center for Global Account Management (CGAM), we offer an exclusive Triple Fit Train-the-Trainer Program. It includes 1-on-1 time with Christoph Senn, the inventor of the Triple Fit as well as personal coaching calls after successful program completion.
Triple Fit Train-the-Trainer Program


  • Do you coach B2B sales or procurement teams in large organizations to establish a true strategic dialogue with their counterparts?
  • Do you need to create a future-proof portfolio of strategic business relationships in your company?
  • Do you want to learn how to drive profitable growth by implementing collaborative customer-supplier relationships?

If so, this three-day Triple Fit Strategy Train-the-Trainer program is a unique chance to gain the knowledge and expertise to become a stellar Triple Fit Coach.

This program is open for:

  • Sales & procurement professionals and business development leaders from large organizations
  • Anyone who coaches B2B teams in large organizations to create value for and with customers and suppliers

For advance registrations, please send a mail to:


Coming up: May 12-14, 2020

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University of St. Gallen, Switzerland
Executive School of Management (ES-HSG)
In cooperation with St.Gallen University, we offer two distinct programs for global business professionals: The three-day GAM Executive Program (GAMPRO) "Winning and Keeping Global Customers" and the three-week GAM Certification Program (GCP) "Accelerating Global Growth".
Winning and Keeping Global Customers

Winning and Keeping Global Customers (GAMPRO) is a three-day program that teaches you the strategies and tactics on how to manage global customer-supplier relationships in the best way. Thanks to the flexible 2+1 format, you can book the full-day Triple Fit workshop either separately or in combination with the two previous days, focusing on global sales practices.

Due to heavy interest, we will be offering this program as customized in-house program only in 2020.

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Accelerating Global Growth

Accelerating Growth (GCP) is a three-week program that provides the opportunity to explore next-generation value creation practices in a cross-industry setting. Thanks to the real-life value creation projects guided by the Triple Fit approach, GCP fully pays for itself with a minimum payback of CHF 1 million realized until 12 months after program completion. GCP Graduates will also earn a Certificate of Advanced Studies (CAS) from St.Gallen University and 15 ECTS points.

For further information and registration, please send a mail to:


Starting on February 17, 2020.

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Erasmus University, The Netherlands
Rotterdam School of Management (RSM)
In cooperation with Erasmus University, we offer twice per year the three-day program "Strategic Account Management" (SMP) for strategically minded sales professionals.
Strategic Account Management

During this three-day program, you will gain a comprehensive understanding of customer-supplier challenges from internal and external perspectives. In addition, you will also learn and apply tools and techniques to successfully steer strategic business relationships. Based on the built-in Triple Fit workshop session, you will also develop your personal action plan to develop a business relationship to the next level.

May 11-13, 2020
November 2-4, 2020

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