Listen to our latest Podcast

Stop Selling. Start Collaborating.

On the latest episode of The Selling Well podcast with Mark Cox, Dr. Christoph Senn shares how you should go into business discussions with a customer-centric mindset, first learning about the customer’s experience. Then, rather than just discussing the features, functions, benefits, and value proposition, you should frame the conversation around the planning, execution, and resourcing to facilitate collaborative value creation.

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