A few years ago, a Forrester Research report forecasted that alone in the U.S., one million B2B salespeople will lose their jobs until 2020. Enter COVID-19 and ask yourself what’s left of the good old times of personal selling?

Well, the world is still turning, but the future has arrived faster than most of us thought. Yet, sales jobs still exist so far, and there is always a future for B2B salespeople.

But the job is changing, and it’s changing fast. In the future, B2B customers will only rely on very few highly qualified salespeople that help them to co-create value and give timely advice on future business opportunities.

However, the unanswered question is how quickly your salesforce will master the transformation to this new reality, and find new and sustainable ways to stay close to customers even during difficult times.

In this white paper, you will learn about:

• Where to find common ground for value creation beyond products
• A five-step process to create value from a customer-centric perspective
• Cases of fast-track sales growth from different B2B companies and industries

Download here.