The Triple Fit Canvas (TFC) helps B2B sales teams and organizations build a robust plan to jointly create value with their customers. By calculating the full impact of proposed actions, both sides can quickly prioritize the best way forward and unlock the most profitable opportunities for mutual growth. In particular, the TFC helps to:

• Secure better and bigger deals before competition
• Develop content for a strategic dialogue with your customers
• Achieve buy-in for value-creating investment proposals

“The implementation of my Value Creation Project led to 70 percent sales growth with my customer in 12 months. Profit almost tripled and it clearly impacted my career growth.”
Michael Cebulsky, COO Markets, KPMG Germany

The Triple Fit Canvas (TFC) helps innovation and business development professionals and teams to focus on what matters to their industry partners in the future. By aligning internal and external perspectives, they can build a shared language across functions and accelerate the time-to-market of new solutions and innovations significantly. In particular, the TFC helps to:

• Find lead-users to prototype and test new solutions
• Identify disruptive innovation ahead of time
• Match technology and commercial roadmaps for maximum synergies.

“My Value Creation Project has led to a 50 percent growth in revenue and has been used as an example at conferences on how to build business through joint innovation and value creation.”
Nicholas Guthier, Vice President, Evonik Nutrition & Care, Germany

The Triple Fit Canvas (TFC) helps B2B business leaders and entrepreneurs drive collaboration across functions and geographies and build a future-proof portfolio of business relationships. The TFC analysis also generates insights into hot issues and allows individual game-plan coaching of deal teams in a fast and efficient way. In particular, the TFC helps to:

• Cross-check your corporate strategy bottom-up
• Evaluate customer and supplier portfolios regularly
• Align your teams and units to build a customer-centric organization

“The Triple Fit Canvas helped us to effectively develop a 360-degree view of our business relationships, align business strategies across products and geographies, and co-create value with our top customers.”
Dr. Michael Heuer, CEO Roche Diagnostics (ret.), Switzerland

The Triple Fit Canvas (TFC) helps B2B procurement teams and supply chain organizations to embark on joint value initiatives with suppliers beyond and across individual projects and contracts. By taking an agile approach to drive value, both sides can quickly seize new opportunities faster and reduce risks ahead of time. In particular, the TFC helps to:

• Gain better visibility of cost-saving potentials
• Increase your suppliers’ overall value contribution
• Drive innovation and deliver more value to your business units

“My Value Creation Project identified $25 million of savings per day in my customer’s value chain. I am now acting as the conductor of a compelling global value proposition.”
Christine Dickson, Global Key Client Manager, Maersk USA